Holiday on Ice support bra recycling scheme for Breast Cancer

Ice dancers from Holiday on Ice have been urging Brighton & Hove residents to ‘get their skates on’ to boost the city’s bra recycling scheme.

Holiday on Ice skaters have been supporting Brighton & Hove City Council’s bra recycling scheme which aims to reach it’s 100,000 target by the summer.

The skaters took time out from their final week of performances at the Brighton Centre, to promote the scheme which has already seen more than 90,000 bras donated to charity.          

Quote from Holiday on Ice. “Bra recycling is a brilliant idea. We are delighted to support  the campaign and we wish the council every success in reaching its  target of 100,000 bras by the summer and raising much needed cash for breast cancer care in the city.”

Brighton & Hove City Council launched its bra recycling scheme in 2009, by installing bright pink collection banks across the city. It later expanded the scheme by offering smaller cardboard banks for shops and offices.

Every bra donated earns cash for The Park Centre for Breast Cancer in Brighton.

The council runs the scheme in partnership with national textile recycling company BCR Global.

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